Statement – Heart FM & Clarence Ford
Having been an integral part of our establishment since 1997, Clarence Ford has played a huge part in growing Heart FM as Cape Town’s favourite station, through both its music architecture and listening experience over the airwaves. In fact, as far as we are aware, he has been one of the longest serving stewards in the radio broadcast industry, which shows the tremendous value and trust placed in him by Heart FM, and its listeners over the years.
With an ever-changing radio landscape over the past few years, and constantly changing listening patterns, we have had to consider options around retaining existing audiences as well as growing for the future, with a view to remaining one of the top radio stations in the province – this has resulted in refreshing our line-up. While we would have preferred to retain the services of Clarence Ford in some way or form by retaining his beloved Sunday show, for example, he has elected to make a clean break from Heart FM sadly, which we have had to accept, respect, and support that he makes this decision for his own best interest at heart.
Clarence Ford will always remain an integral part of our station, and will always be remembered for his eclectic taste in music. While we are sad to see him leave, we must also thank him for his support and dedication over the many years to help grow this great brand.
We wish him every success for the future.