We have all been affected by cancer in one way or another. Whether it be a parent, family member or someone in your inner circle. The big C doesn’t discriminate.

The 4th of February is World Cancer Day. World Cancer Day is a day to raise awareness around Cancer and to encourage its prevention, detection and treatment. World Cancer Day is led by the Union for International Cancer Control to support the goals of the World Cancer Declaration, written in 2008.

Each year 9.6 million die from Cancer all around the world. That’s more than HIV/AIDS, Malaria and Tuberculosis combined.

Studies show that about one third of cancer cases can be prevented. Another third can be cured if detected early and treated properly. By putting in place the proper implementation strategies we can prevention, early detection and treatment, we could save up to 3.7 million lives every year.

Today we know more about cancer than we did 10 years ago. Technology is booming, research and innovation, we have witnessed extraordinary breakthroughs in medicine.

By creating awareness, we can raise the public and political literacy and understanding around Cancer, we reduce fear, increase understanding, dispel myths and misconceptions while changing behaviors and attitudes.

Every person matters. Every action counts. This #WorldCancerDay how will you help raise awareness? #IAmAndIWill