Branded clothing items has always been around. But why are we so concerned about fitting in and wearing brands. Here is all the ins and outs on why people wear branded items.


Many people buy certain brands as they have dealt with it before and have had great experiences with it. Hence the brand loyalty. Often, consumers rely on prior experiences or public word-of-mouth when selecting brands.

Social acceptance

Social pressures are well and alive when it comes to fitting in. People have a desire to fit in, whether at school, work or in social circles. Thus then resulting in people believing that it will contribute to their social status.

Brand loyalty

Over a period of time that the brand is presenting the client with high quality, the client will have an emotional attachment to the brand. This then helps the brand in the long run as the clients only buys from their brand.

What is your favourite brand?