Social media influencers are fast becoming popular amongst all of us. All kinds of brands want to collaborate with influencers in order to expand and create a buzz around their products and brands. The followers of influencers, on the other hand, look forward to expert advice and recommendation from them before they go out and buy or invest in whatever they are creating awareness about.

Are you wanting to take the leap and want to know more about becoming a social media influencer yourself?

Typically, when deciding on how to become an influencer, you can choose one of the following categories:

  • Travel
  • Lifestyle
  • Fashion
  • Food
  • Beauty
  • Sports
  • Gaming
  • Entertainment
  • Tech
  • Health and Fitness

Here’s what you really need to take into account before starting:

  1. Select Your Niche
  2. Optimise Your Social Media Profiles
  3. Switch to a Business Account
  4. Create an Engaging Bio
  5. Add a Profile Pic and Cover Photo
  6. Understand Your Audience
  7. Create and Post Relevant Content
  8. Be Regular and Consistent

Remember that it is a process that takes time and effort to get the results you want. It’s important to know that you cant expect to become an influencer overnight. If you get your content strategy right and become an influencer on Instagram or some other social network, you’ll form a community and make a living from doing what you’re passionate about and what you love.

For a brand to consider someone as an influencer, they typically need enough followers and audience engagement to show that working with them will have some sort of tangible impact, even if that’s just exposure.

It’s important to remember that not all social media influencers make a living from it, and indeed it’s only really the top 1% who are able to.

With that said, even smaller scale influencers, such as Instagram users with a thousand or so followers, can benefit in terms of free products and unique collaboration opportunities.