Early this week we spoke to tourism and travel specialist and futurist, Sabine Lehmann, who shared some very interesting perspectives on the potential future of tourism globally and locally.
Very specific to the Western Cape region and quite a boastful aspect of our tourism offering has been our wine industry. Typically on a weekend, many would have ventured out to a farm, gone wine tasting, and sit down at one the many exceptional restaurants and some might have book themselves into to accommodation, overnighting and making the most of the vineyard experience.
We thought we take a moment to talk about wine tourism, specifically the future of it.
Co-owner and founder of Creation Wines in the Hemel and Aarde valley, Carolyn Martin, is one of the pioneers in the South African wine industry. Her and her business partner and husband planted a vineyard in a remote part of the Walker Bay wine region in the early 2000s and has become an influential voice in transforming the wine tourism appeal in this region.
We spotted an email about a series of conversations that Carolyn has been a part of designed to explore and reimagine wine tourism in a post lockdown world, where our freedom of movement and human interaction will fundamentally change.
We thought we’d get her up on the line to share some insights and also share how she’s been using new ways to connect with wine lover via online wine tastings.
Carolyn Martin joins us on the line…