Cape Town Tourism makes long-distance love possible with their “We Are Worth Waiting For!”campaign.

The main message around this campaign is that until the time comes to explore the beautiful city, Cape Town will seduce and nurture a long-distance relationship with visitors, both encouraging them to be loved from a distance and creating hope and longing around being reunited when its safe to do so.  

Mayoral Committee Member for Economic Opportunities and Tourism, Alderman James Vos, joins us on the line…


And because distance means so little, when a city means so much, here are the efforts Cape Town Tourism will go through to keep the long-distance relationship going: 

Remind you of the love at first sight

The beauty of Cape Town that you fell head over heels for is resetting and you’ll find her well-rested and happy once you get back. To remind you of this, “Postcards from Cape Town” will be posted across Love Cape Town’s digital platforms, showing off the city’s natural beauty.

The city is opening up about herself 

Cape Town wants to use this quiet time for visitors to “get to know” her better. By sharing her past, she hopes you’ll gain a deeper appreciation for the diverse people and cultures. So expect some notable moments of important, unique and interesting historical facts shared across the social media channels.

Love Cape Town vision board

Vistors get to save some of their best moments and recreate it with a vision board. Cape Town Tourism’s official website, Love Cape Town, will share “pinable” images so that visitors can save all the future travel inspiration on Pinterest.

“We are worth waiting for!” video

A campaign video has been produced which will be shared across digital platforms. This video will remind you of the emotion felt when experiencing the beauty of The Mother City.