COVID-19 has changed the way the world works, shops and lives. Consumers have had to adapt to this new normal and business have also had to rethink how to reach them.
But is it enough to assume that everything happens inline or digitally these days? What about print advertising, on-site promotions or even radio – have they all been replaced? Are they even worth including in the advertising mix anymore?
Marketing – Part 1: Aden Thomas chats to The Mediashop Managing Director, Bonita Bachmann.